When we opened our doors in 1999, technology was
evolving by the minute. Everywhere we looked, people
were using awesome new gadgets and electronics—
and dropping them, and spilling coffee on them,
and having all sorts of accidents. Meanwhile,
the warranty market was living in the past. The only thing worse
than the flimsy protection was the awful customer service.
We thought it was time to move things forward.
Our big idea? Give people protection that covers
the breaks, spills & mishaps of everyday life, and
treat our customers like we'd want to be treated.
Evidently, we were on to something.
Today we’re growing at the speed of
technology. With offices in San Francisco and London, a legion
of loyal fans, and superstar customer service—we’re turning
“bad” into “good” every single day. And we’re just getting started.